For this assignment, review the organization and the industry before applying the strategic models below to your selected firm. You will need at least five current, scholarly or professional resources to complete this assignment. Follow these steps:
- Complete a PEST analysis for the selected firm which is The Virgin Group of 2012. Be sure that this is based on research of the organization, not conjecture or opinion.
- Complete Porter's Five Forces Model for the selected firm. Pay particular attention to the relationships of elements from both models.
Using the results from both PEST and Porter's Five Forces models, write a 4-6 page executive briefing report to organizational leadership that outlines the key findings for an external analysis of environmental and industry influences that could impact the strategy of your selected firm. An Executive Briefing Report template is available in the Assignment Resources. Support your report with at least five academic resources and include the following:
- Title with introduction.
- An explanation of key findings from PEST analysis.
- An explanation of key findings from Five Forces analysis.
- A summary of key findings/results for both models.
- Recommendations for leadership as a result of your external analysis.
- Reference page. Note: Title and reference pages are NOT counted in the overall page count.
Your summary should be written clearly and be communicated effectively to organizational leadership in a business environment
Executive Briefing Report (Create a Title Here)
Clearly explain your external analysis using understandable terms for your selected firm; use
the results from the PEST and Porter’s Five Forces strategic models in your analysis. External Analysis
Present your analysis so that it effectively addresses the key findings and your
recommendations; Write clearly; you may use graphics, bullets and headings to deliver the
analysis in an organized easily read format; you may have several sub-headings to address the
assessment’s scoring criteria: Explain key findings from PEST analysis. Explain key findings from Five Forces analysis. Summarize key findings/results for both models. Recommend strategic actions for leadership as a result of the external analysis. Provide supporting evidence
Use at least five current, scholarly, or professional resources to support your analysis. Include a
reference page in addition to the report. Conclusion
Succinctly summarize the key findings and recommendations of your external analysis for your
selected firm. 1
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