Assignment 1 Role of The Manager and The Impact of Organizational Theories on Managers (Week 3)
In the first assignment, students are given a scenario in which the shipping manager who has worked for Galaxy Toys, Inc. since 1969. The scenario serves to set the stage for students to demonstrate how management theories have changed over time. For example, management 30 years ago is different than management in the 21st century.
Outcome Met by Completing This Assignment:
- integrate management theories and principles into management practices
In Part One of this analysis, students are to use the facts from the case scenario to determine the two different organizational theories that are demonstrated. For Part Two, students will compare the 21st century manager to that of the main character in the case scenario and discuss using the course readings the implications of change in being a 21st century manager.
In selecting a School of Thought and an organizational theory that best describes the current shipping manager, students will use the timeline, the information provided in the course schedule, the course readings. Students will use the course readings to respond to most of the assignment requirements but will also need to research the theorist(s) and theories to complete the assignment. Students are expected to be thorough and demonstrate accuracy in responding to the assignment, analyzing the case scenario and in supporting all reasoning.
In Part Two, students are going to take what they have learned and compare the management skills of the 21st century shipping manager to the skills of the current shipping manager.
Step 1: Preparation for the Assignment
Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. Not reading this information will lead to a lower grade:
Review “How to Analyze a Case Study” under Week 4 Content. You are expected to use the facts from the case scenario focusing on using this information to determine opportunities and solve problems.
Read the grading rubric for the assignment. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.
In writing this assignment, you will read and following these tasks:
Task 1: Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing). If uncertain how to write in the third person, view this link: http://www.quickanddirtytips.com/education/grammar/first-second-and-third-person.
Task 2: Contractions are not used in business writing, so you are expected NOT to use contraction in writing this assignment.
Task 3: You are expected to paraphrase and are NOT to use direct quotes. You are expected to paraphrase, which can be learned by reviewing this link: https://writing.wisc.edu/Handbook/QPA_paraphrase2.html.
Task 4: You are responsible for APA only for in-text citations and a reference list.
Task 5: You are expected to use the facts from the case scenario paired with the weekly courses readings to develop the analysis and support the reasoning. No more than three (3) external resources can be used in completing the assignment. The expectation is that you provide a robust use of the course readings. If any material is used from a source document, it must be cited and referenced. A reference within a reference list cannot exist without an associated in-text citation and vice versa. View the sample APA paper and the How to Cite and Reference file located under Week 4 content.
Task 6: In completing the assignment, students are expected to use the facts from the case study and company profile paired with the weekly courses readings to develop the analysis. View the company profile here: Galaxy Toys, Inc. Company Profile.
Step 2: How to Set Up the Paper
Create a Word or Rich Text Format (RTF) document that is double-spaced, 12-point font. The final product will be between 5-7 pages in length excluding the title page and reference page and appendix. You may not exceed seven (7) pages so it is important to write clearly and concisely.
VERY IMPORTANT: Include the following in your submission. In addition to providing an introduction, students will use Level I headings following this format:
- Title Page (with title, your name, the course, date, the instructor’s name)
- Background on the Galaxy Inc. scenario - one to two paragraph that is paraphrased (approximately 150 words);
- Part One (See Step 4)
- Part Two (See Step 10)
Again, your final submission should be between 5-7 pages in length excluding the title page and reference page.
Step 3: Write your "Introduction" to begin your paper. Within this paragraph, introduce the reader to the topics and main ideas in the paper. The introductory paragraph is the first paragraph of the paper but is typically written after writing the body of the paper . View this website to learn how to write an introductory paragraph: http://www.writing.ucsb.edu/faculty/donelan/intro.html. Next, craft your "Background" section (1-2 paragraphs).
Step 4: Part One: Read critically and analyze the following scenario:
The shipping manager for Galaxy Toys Toledo, Ohio branch, Bart Aldrin, has been in his job since 1969. Prior to coming to Galaxy, Bart worked as shipping clerk for International Shipping, a large container company. Bart quickly rose to supervisor at International Shipping because of his ability to plan daily work, provide detailed instructions to workers that helped optimize the way tasks were performed and his knack of implementing processes so workers could be trained to perform their specialized sequence of motion in the most efficient way. He brought this management style to Galaxy, which helped to improve the methodology of toy assembly as well as the shipping processes.
Employees often criticized Bart, who was heard to say (on many occasions), "It's my way or the highway" or "Just do your individual task the way you were trained and don't worry about what others are doing." In fact, it was clear that Bart was focused on efficiency and to that end, he had a keen understanding of all of the tasks that needed to be completed and was focused on hiring and training workers that could perform their individual task in the most efficient way possible. In his early days, one could find Bart on the shipping floor taking copious notes as to each individual task completed and figuring out ways to turn the employees into robots...programming them to perform their one task in the single-most efficient way possible (at least from his perspective).
A major shift in management occurred in the late 1980’s and early 90’s that caused Bart (and other managers) to reconsider their management approach. For example, heightened competition, advances in technology, the workers threat to unionize, a greater demand for employee management participation, work-life balance and a general shift in employee workplace values caused management to change the culture of Galaxy. A greater focus on employees led to a new approach to management at Galaxy: people focus within a learning environment. The owners of Galaxy embraced diversity and were willing to hear the ideas of employees and this change in attitude and culture was evident in Bart, who embraced these changes wholeheartedly. These internal changes enabled the company to adapt to uncertainty and to respond to its competitors more quickly.
Step 5: Identify and discuss the School of Thought that best describes Bart’s management style when he first joined Galaxy. Remember to explain the facts that you have relied upon in your selection. Note that there is one best answer so not doing a thorough analysis will yield partial credit for this element.
Step 6: Discuss the theorist (only one) under the identified School of Thought that best depicts Bart’s management style when he joined Galaxy. What contribution did this theorist make to management and why was his or her contribution important to the field of management? Remember to explain the facts that you’ve relied upon in your selection. Note that there is one best answer so not doing a thorough analysis will yield partial credit.
Step 7: Identify and discuss the School of Thought that best describes the management style Bart used once the shift took place. Why is this School of Thought the best choice? Remember to demonstrate that the facts given in the scenario align with your choice. Note that there is one best answer, so doing a thorough analysis will yield partial credit for this element.
Step 8: Identify and discuss the theorist who best supports this School of Thought. Address the principles of the theory and how these principles affected the new approach to management as exhibited Bart and his fellow managers. How does what the theorist propose support the facts in the case study? Remember to demonstrate that the facts given in the scenario align with your choice. Note that there is one best answer, which is not related to the P-O-L-C, so doing a thorough analysis will yield partial credit for this element.
Step 9: Compare and contrast the two Schools of Thought that were identified above. To help you understand how to do this element, view Writing a Comparison and Contrast Paragraph. The expectation is that this element is covered in detail, which is more than 2-3 sentences.
Step 10: Part Two: Read critically and analyze the following scenario:
Recently, Bart announced his plans to retire. His replacement is Joyce Barnhart. Joyce is confident as a 21st century manager that she is capable of handling the new position as manager.
Step 11: As a 21st century manager, how will Joyce’s understanding of the role of a manager be manifested/demonstrated in how she approaches her job? Remember that in responding to this question, students are expected to demonstrate an understanding of the 21st century management concepts discussed early in this course.
Step 12: How will the new approach to the job likely change the production and shipping department at Galaxy headquarters?
Step 13: Proofread the paper for spelling and grammatical issues, and third person writing as this assignment requires college-level writing.
- Use the spell and grammar check in Word as a first measure;
- Have someone who has excellent English skills to proof the paper;
- Consider submitting the paper to the Effective Writing Center (EWC). The EWC will provide 4-6 areas that may need improvement.
Step 14: Submit the paper in the Assignment Folder.
BMGT 364 Galaxy Toys, Inc. Company Profile
Welcome to Galaxy Toys, Inc.! The assessment projects for this course will examine
different facets of the management of Galaxy Toys and students will be exploring
various scenarios and providing analysis and recommendations from the perspective of
a management consultant. Each project has been carefully designed to provide
students with opportunities to demonstrate mastery of various management concepts
that students have been developing through various learning activities presented in the
classroom (both in the face-to-face discussions and online discussions).
● In Project 1, students will demonstrate their understanding of the broad role of
managers within an organization and how various organizational theories (historical and
current) affect these roles.
● In Project 2, students are expected to apply course concepts and materials to provide
real-world recommendations for managers that relate to the planning process
● In Project 3, students will present their analysis and recommendations that demonstrate
their ability to organize, lead, and control employees in ways that ultimately support the
organization’s vision and strategy for business success. COMPANY PROFILE
Galaxy was founded in 1956 by George Jepson and his wife, Nan after their son Rusty
became consumed with the idea of traveling to the moon. Jepson who had worked
previously in manufacturing, selling, and advertising of games for a company in Toledo,
Ohio, crafted a new spacecraft that delighted his son and his friends. Nan, who had
worked in retail toy sales in the local Toledo department store, suggested the idea of
producing and selling the toys as a side business. At that time, Nan persuaded her
boss, Jack Mercury, to allow her to produce and sell the toys. After approval was given
it did not take long before the orders exceeded the Jepson’s ability to produce the
product. Seeing the success of the product, Mercury approached the Jepson’s and
proposed a partnership to manufacture the spacecraft and other related toy ideas.
Galaxy’s fundamental toy-making principles were centered on strong construction,
ingenuity, intrinsic playability and action. Early adopted toys were made of heavy steel
parts and ponderosa pine, which resisted splintering and held up well to heavy use. The
details and charm were added with colorful lithograph labels. Nan Jepson, who had
attended art school, was the Art Director and designed push-pull space toys for the
opening line of toys for very young children.
In 1956, the founders took 8 of their toys to the American International Toy Fair in New
York City, and they quickly became a success. The first Galaxy toy ever sold nationally
was "Space-IX." in 1957 (The same toy, in excellent condition, would be worth a considerable amount of money in today's collectibles market.) In the early 1960s,
Galaxy identified plastic as a material that could help the company incorporate longerlasting decorations and brighter colors into its toys. By the end of the 1960s, Galaxy
manufactured 39 toys incorporating plastics. During the 1960s, with America’s entering
the Space Race the “Space Rocket” product line was introduced and soon overtook
popularity of the earlier toys.
The Jepson and Mercury children took over the running of the company in 1970, when
George, Nan and Jack retired. The children hold the company shares equally and now
occupy both Board and functional positions, making Galaxy Toys the largest privately
owned toy company in the USA. The headquarters for the company is still located in
Toledo, Ohio with factories in Daytona, Florida, Huntsville, Alabama and White Plains,
and Juarez, Mexico.
To create toys that inspire children all over the globe to dream of space exploration and
provide a yearning to achieve that dream
We create both classic and contemporary space-related toys for all ages. All products
will be safe. We are committed to using sustainable processes and materials in making
our products. Galaxy’s fundamental toy-making principles center on strong and durable
construction, ingenuity, intrinsic playability, and action while providing toys that are
affordable for all.
Galaxy Toys has created approximately 2500 different toys since the early 1950s. One
of the best-known product lines is the Apollo Space Rocket line that includes launchable
rockets of various sizes and NASA vehicles that are replicas of the earlier ones used at
In addition to the Apollo product line, some of the toys and toy brands that have
remained popular for many years include the Canaveral building set, Create a Moon
Surface Kit, Astronaut Training Center, and the Curious George in Space book and
In 2000 Galaxy Toys joined forces with NASA to sponsor the First Annual International
Rocket Launch Meet to encourage children’s interests in space exploration.
In 2009, Galaxy landed the exclusive right to manufacture and sell all NASA toys sold in
the United States and in 2012, this exclusive right extended to all NASA toys
manufactured and sold overseas. Current Business Status Current Business Philosophy:
In desiring to remain on the cutting edge of space exploration and toy design, the
owners of Galaxy Toys have decided that “long term” planning is limited to the span of a
two-year timeframe, which will allow for them to remain agile in the current business
environment. The needs for innovation and implementation of cutting-edge ideas are
the main focus for the next two years. The owners acknowledge that incorporating
state-of-the-art technology in both toy design and production is crucial in meeting its
two-year goals. The use of 3D printing as a means of production, reducing material and
labor costs while shortening production time is the innovative competitive-edge
technique. Sustainability is also a concern because current sales are slowing.
Technology “action” in the toys must augment the current proprietary toy designs to
increase sales and surpass the NASA sales making the company less dependent on
that sector for sales. Growth is achieved through innovation. The use of “greenfriendly” shipping materials and toy recycling programs are under consideration.
Integration of these two ideas, sustainability and innovation, in new product line
development is the current business driver.
Since the change, Galaxy Toys treats its employees like family. Employees are valued
for their input in the business and measures are taken to assure their success. The
result is the current small business clan culture atmosphere. The expansion of the
business to Mexico and the possibility for more global expansion has caused the
company to adapt a new hybrid flat functional structure. This change has pushed the
clan culture to a mixture with a collaborative culture. This new structure and culture is
bringing the company’s decision making closer to those who have to implement the
decisions, thus empowering more workers and motivating others.
Galaxy Toys, Inc. 2015 Sales Figures: Sales
0 Nasa Rocket
Percentage of Sales Classic ●
➢ Gross Toy Sales Per Branch:
Toledo- $400 million
Daytona- $225 million
Huntsville- $200 million
White Plains- $175 million
Juarez- $125 million
● Anticipated Sales for 2017 are estimated at 15% over 2016 sales due to a new product line roll out.
● ● Organizational Structure
● Board of Directors
CEO and President
George Jepson, Jr. ● CFO
Mercury ● Vice President
● Shared Services
Rusty Jepson Vice President
Jose Fuentes Vice President
Nan Jepson ●
Finance ● Marilyn Moos
Human Resources Martin Martinelli
Huntsville Samuel Studebaker
● Sheldon Cooper
IT Henrick Huber
White Plains Maris Baker
White Plains Leroy Jethro Disney
Design & Engineering Jessica Hare
Toledo Alex Beaumont
Toledo Carol Gallay
Administration Kelly McConnell
Dayton Atsushi Hashmi
● Juan Valdez
Juarez Mark Willis
Juarez ● Jordan Miles
● Vice President
Keith Wisternick Ursula Andress
Toledo Hernando Gonzalez
Juarez Vice President
Huntsville George Washington,
Toledo Allison McKinsey
Dayton Alonso Quijano
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