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(Solved) Strayer MKT500 Week 3 Discussion latest 2016 August


Week 3 Discussion"Taking a Position that Works" Watch the video below and then respond to the questions that follow:.kaltura.com/tiny/n98oa">Click here for full screen viewability in a new window.Video Segment Reference:Newell, G. (2011, December 29). Building customer loyalty through strong emotional marketing [Video file]. Retrieved from .be/zXTakDJG-NM">https://youtu.be/zXTakDJG-NM.Product positioning is also known as market positioning, and it means to determine what place the product will hold relative to the competitor’s products. For example a low end retailer is Walmart and a high end retailer is Neiman Marcus. In your opinion, what restaurant has the middle-ranged consumer as its target market? Briefly explain why you chose that store. Repositioning or product repositioning means to change the perception of a product or brand in the mind of the consumer in relation to the competitor’s brands. One example is oatmeal. In your opinion, what product needs to be revised, repositioned, or repacked? Briefly explain how the product should be updated.Scenario: You are the manager at a medium ranged restaurant and a new food item will be on the new menu. Briefly describe what you will do to entice consumers to try the new food item.***The initial posting is required to be in this format:Strayer question one fully written outYour answer to question oneStrayer question two fully written outYour answer to question twoStrayer question three fully written outYour answer to question three

 


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