Enclosed are two attachments file, the first one is the case study and the second is the case requirements
I would like it done by Wednesday, February 10 at 7:00PM (Toronto time) and at least 4,000 words
Case Study Analysis - Grading Scheme
Objectives/Goals (How does it relate to the problem?)
Background / Normal Forecast
SWOT (strengths, weaknesses, opportunities, threats)
Strenghts: Points must be about the company ?things that they have control over
Weaknesses: Points must be about the company ?things that they have control over
Opportunities: That may exist & the company does not have control over. Also think about what public perception is,
government control, etc., also list other points that the company can use to expand their opportunities
Threats: things that the company does not have control over (market declining, economic status, etc)
How big is the market? What is the value of this market ($$)? Is it in a decline or upswing? How many people does this
What is the company?s share of the market, etc
What is the targeted market?, What is their current market?, What is their potential market?
Using table in term of:
Segment #, Name, Qualifying dimensions, who? What? When, Where? Why? How? Segment size, trends, other,
determining dimensions, benefits sought, Usage rate
What is the status of their direct and indirect competitors? How does this impact the company? (feel free to use table)
Financial Analysis - must include discussion in case and financial exhibits (at least 3 different scenarios for analysis)
- Financial analysis - 10 marks for appendices including income and expense
statement, break-even, best and worst case scenarios etc. & 5 marks for case
discussion and identification of findings in financial analysis
Look at the Opportunities section & the Objectives
Look at how the opportunities can HELP the company to achieve their objectives - pick 2-4 of those & tie them together here.
Remember ?pick the BEST not all of them (that?s how you narrow it down)
Key Success Factors (What factors are key to this company to ensure their)
Key Uncertainty (Competitive Reaction and Consumer Acceptance)
Alternatives (Identify 3-5 possible solutions)
Analysis of Alternatives
Pros and cons of each alternative ? two alternatives. At least 3 pro & 3 con for each alternative
Status Quo (should always be one of your alternatives) - Analyze why this is not a good choice at this time for Pros & Cons
Recommendations (Short and Long Term ? Describe what you recommend and why. Use details here!)
This should be a time line of what should be done and when (i.e.: Immediately, 1 month and 3 months)
What could the company do if this plan fails? Status Quo is NEVER an option. Also, don?t say things like do more research or
(here?s a good one) develop a marketing plan! That?s what you?re doing. Choose one of your backup alternatives.
Relevant Theory (identification and inclusion of text material)
Overall presentation / coherence of report
TOTAL GRADE (out of 100 marks)
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Oct 15, 2019EXPERT
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