i have two attachment, one is questions and other is chapter 3, which u might need to look
Exercise: Applying the Content of Chapter 3 to your Company
1. Which of the five competitive forces is creating the strongest competitive pressures for
your digital camera company?
2. What are the factors affecting the intensity of rivalry in the industry in which your
company is competing? Use Figure 3.4 and the accompanying discussion to help you in
pinpointing the specific factors most affecting competitive intensity. Would you
characterize the rivalry for better market position, increased sales, and market share
among the companies in your industry as fierce, very strong, strong, moderate, or
relatively weak? Why?
3. Are there any driving forces in the industry in which your company is competing? What
impact will these driving forces have? Will they cause competition to be more or less
intense? Will they act to boost or squeeze profit margins? List at least two actions your
company should consider taking in order to combat any negative impacts of the driving
4. Based on the strategic group maps for each of the four geographic regions shown in the
most recent issue of the Competitive Intelligence Reports, which digital camera
companies do you believe are in the most attractive positions? Which companies are the
most weakly positioned? Which camera companies do you believe are likely to try to
move to a different position on the strategic group map for this geographic region? What
specific actions do these assessments indicate that your company should consider taking?
Most attractively positioned companies:
Least attractively positioned companies:
Companies most likely to try to move to a different position:
Actions we may want to consider taking based on the above assessments:
5. What do you see as the key factors for being a successful competitor in your industry?
List at least three.
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