*19.15 Return on investment; comparisons of three companies. (CMA, adapted) (30 minutes) Return on investment is often expressed as follows: Income Revenues Income –––––––––––– = –––––––––––– × –––––––––– Investment Investment Revenues Required 1 What advantages are there in the breakdown of the computation into two separate components? 2 Fill in the following blanks: Companies in same industry A B C Revenue €1 000 000 €500 000 ? Profit €100 000 €50 000 ? Investment €500 000 ? €5 000 000 Profit as % of revenue ? ? 0.5% Investment turnover ? ? 2 Return on investment ? 1% ? After filling in the blanks, comment on the relative performance of these companies as thoroughly as the data permit.
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