Perform an analysis of Build A Bear. Your analysis will draw on the latest Form 10K (as of March 2013). Your analysis can include information prior to March 2013 but should not draw on any information that you might come across that is post-March 2013. Bear in mind that as a strategic manager you do not have the benefit of foresight and hence your analysis must be confined to the period defined in the Form 10K as of financial year ending March 2013 for this assignment.
Address the following in your analysis:
- Read the Build A Bear Case material and identify and analyze the principal strategies that the firm expresses and assess whether these strategies are appropriate for the industry in which it operates.
- Identify and explain the forces that have shaped the company and defined its current place in the marketplace. Determine and discuss whether the firm faces more challenges than opportunities in its market.
- Prepare a SWOT analysis of the company, revealing awareness of the firm?s competencies, capabilities, and resources and relate the same to the opportunities and threats confronting the firm. Pay close attention to its financial performance over the last few years. Using the SWOT as your foundation, discuss whether the firm?s strategies conform to what the theory suggests would be appropriate.
- Based on your awareness of the firm as revealed in questions 1?3, what must the firm do to improve its performance and long-term sustainability? As appropriate, refer to strategic management theory and the evidence from the case to support your assessment
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