Question Details

Marketing Plan

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Item details:

Write a marketing plan of Crest 3D Whitening toothpaste. The marketing plan should include:

 

I) Executive Summary

 

II) Financial Overview

 

III) Current Market Situation

 

a) Market Description

 

b) Product Review

 

i. Table A2.1 (Segment Needs and Corresponding Features/Benefits)

 

c) Competitive Review

 

i. Table A2.2 (Sample of Competitive Products)

 

d) Channels and Logistics Review

 

IV) Strengths, Weaknesses, Opportunities, and Threat Analysis

 

i. Table A2.3 (SWOT Table)

 

b) Strengths

 

c) Weaknesses

 

d) Opportunities

 

e) Threats

 

V) Objectives and Issues

 

a) First Year Objectives

 

b) Second Year Objectives

 

c) Issues

 

VI) Marketing Strategy

 

a) Product

 

b) Price

 

c) Place

 

d) Promotion

 

e) Position

 

f) Marketing Research

 

VII) Action Programs

 

VIII) Budgets

 

IX) Controls

 

X) Works Cited

 

 

use at least 6 acdemic refereces, no wikipedia, 12 font, double spaced, 15-20 pages.

 







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This question was answered on: Mar 12, 2016

Solution-000407383


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