Scenario, Your Role, Key Players
ScenarioYour RoleKey PlayersAssignment
In this scenario, you are the Vice President for Johnson Angel Investments, LLC and assistant to an angel investor, Joe Johnson, CEO Johnson Angel Investments, LLC. Joe Johnson made his fortune in the Internet space. He was an executive for a company that went public and he cashed in his options and is now worth over $100 million.
You are the Vice President for Johnson Angel Investments, LLC. You have been hired by Mr. Johnson to help select investments and determine viability of business ideas.
Photo of ms. samantha smithMs. Samantha SmithCFO Johnson Angel Investments, LLC. Photo of mr. joe johnsonMr. Joe JohnsonCEO Johnson Angel Investments, LLC.
Given the scenario, your role and the information provided by the key players involved, it is time for you to make a decision.
If you are finished reviewing this scenario, close this window and return to this Week\\\'s You Decide tab, in eCollege, to complete the activity for this scenario.
You can return and review this scenario again at any time.
Activity or Assignment
Create investment criteria for Mr. Johnson that will outline what his company will be willing to evaluate for investing. The criteria will be created by you, which will be posted on the website to be seen by entrepreneurs.
Here are some examples of criteria, but not limited to the following.
Development Stage: What stage does your investor prefer (concept, idea, break-even)?
Geographic Location: Location the investor prefers.
Industry: The industry your investor prefers.
Revenue: Outline the level of profit you want the company to show.
Return on Investor (ROI) Desired: The amount of ROI you desire.
Technology Focus: The focus of the entrepreneurs\\\' technology (i.e., biomedical, Internet, etc.).
Management: Level of experience you desire from the management team.
Sustainable Competitive Advantage: A demonstration of the competitive advantage.
Exit Strategy: The exit strategy your investor prefers.
Size of Market: The size of the marketplace that you prefer.
Size of Investment: The range of the investment your investor is willing to disperse.
Proof of Concept: A list of sales and a prototype required.
Your proposal should be 2-3 pages in length with a detailed list of your criteria and explanations for the criteria.
Category Points Description
Understanding 50 Demonstrate a strong grasp of the problem. Demonstrate understanding of how the course concepts apply to the problem. Be sure to include the basic concepts and criteria required by the owner and CFO. Show creativity with the assignment and outline interesting ways to create the proposal.
Analysis 25 Develop a detailed outline of your criteria. Provide details on angel investor requirements. A simple list of the criteria will not work. A demonstration of research outside of the course work will be evaluated; did you find criteria that is not explained in the details?
Execution 25 Write your answer clearly and succinctly using strong organization and proper grammar, punctuation, and spelling. Follow APA formatting standards.
Total 100 A quality paper will meet or exceed all of the above requirements. Note! Submit your assignment to the Dropbox located on the silver tab at the top of this page. For instructions on how to use the Dropbox ,
This question was answered on: Mar 20, 2016
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